Begin a project
← All work

Flagship project 04 · Product engineering

Evo Engineering & Design: every buyer finds their shortest path.

A full-stack product engineering team with 20+ years of combined experience and $50M+ in client product revenue generated.

[+00%]

[The headline business result, e.g. qualified inquiries versus the previous website]

The situation
A product engineering firm serving founders, overloaded manufacturers and established product businesses.
What changed
Buyers pick the problem they have, see the engagement built for it with shipped proof, and book a 30-minute call.
Verify it yourself
Every buyer path, page and inquiry form described here can be opened and checked on the live website today.

View the website (opens in a new tab)Judge it as their buyers do.

Client

Evo Engineering & Design, Holland, Michigan

Market

United States

Scale

Three buyer paths · three engagements · one call to start

Engagement

[Engagement] · [00] weeks

Live since

[Month Year]

The complete Evo Engineering & Design home page, designed by Sovren

The Evo Engineering & Design home page, designed by SovrenOpen the website (opens in a new tab)

The result

What changed for the business.

Measured in the client's own analytics and published with their approval. Results also depend on the client's marketing and market conditions.

[+00%]

[The headline business result, e.g. qualified inquiries versus the previous website]

[00]

[A second measurable result, e.g. consultations requested per month]

[00%]

[A third measurable result, e.g. share of inquiries from target clients]

What was at stake

Founders, manufacturers and product companies all buy engineering. None of them buy it for the same reason.

A founder needs a product taken from idea to production. A manufacturer needs engineering capacity without a hiring cycle. A product business needs its next profitable line. A list of services makes each of them work out which part applies. The firm that does that work for them wins the call.

See the website

What every buyer now gets

Each audience the firm serves, and the outcome it now experiences.

Founders

Idea to production, end to end. One accountable team, with proof: a connected device taken from concept to pilot in nine months.

Established manufacturers

Capacity without a hire. Senior engineers plugged into the roadmap, with a 15-day notice to pause.

Product businesses

Growth engineered in. A two-week PLGR™ sprint maps the next 12 months of the product line.

Buyers ready to talk

A low-risk first step. A 30-minute call, then a written scope within 48 hours.

The board-level view

What changed, in the terms a board uses.

Revenue, reputation, risk and reach: the four questions every board asks of a major investment, answered with evidence you can check on the website.

  1. 01Revenue

    More qualified strategy calls.

    Every path ends in a 30-minute call with a reply in one business day.

    Measured[Metric from the client's analytics]

  2. 02Reputation

    Seen as engineers who ship.

    Results from shipped products: 40% cycle-time reduction, 28% BOM cost reduction.

    Measured[Metric from the client's analytics]

  3. 03Risk

    No surprises in the scope.

    Fixed scope, fixed timeline and deliverables defined in writing up front.

    Measured[Metric from the client's analytics]

  4. 04Reach

    A product story on every screen.

    An interactive 3D product view that works from phone to large display.

    Measured[Metric from the client's analytics]

The same story, on every screen their buyers use

  • 27-inch display2560 × 1440

  • 15-inch laptop1440 × 932

  • 13-inch tablet1032 × 1376

  • 6.7-inch phone430 × 932

Shown to true relative scale: 27-inch display, 15-inch laptop, 13-inch tablet, 6.7-inch phone. Select any screen to see it full size.

What this means for your firm

The same outcome, applied to you.

Three lessons from this project that hold for any firm whose buyers decide before they call.

  1. If buyers arrive with different problems

    Ask their problem, then show only the answer.

  2. If your proof is confidential

    Publish the results, and offer the full story under NDA.

  3. If the first call decides the deal

    Promise exactly what happens after it, and when.

See what this would mean for your firm A confidential score of your current website, with no obligation.

Verified at launch

Four scores, four business protections.

Targets agreed with leadership before design began, measured with independent tools on launch day.

[00]

Fewer prospects lost to waiting. Google speed score, target 90+.

[AA]

Open to every buyer, lower ADA exposure. WCAG 2.2 accessibility.

[00]

Buyers find what they need first time. Usability score, target 80+.

[A]

Client data and reputation protected. Security grade, target A.

Next flagship project

Danmeier Waldorf · Architecture & forensic consulting →

Your firm, measurably stronger online.

Begin a project