Flagship project 02 · Fabrication & experiential design
Design Communications: landmark work, proven before the first call.
A fabricator of custom signage and experiential environments since 1984: 17,000+ projects in 45+ countries, built in 220,000 sq ft of its own manufacturing.
[The headline business result, e.g. qualified inquiries versus the previous website]
- The situation
- A fabricator of more than 40 years whose buyers, from architects to stadium owners, need proof of scale first.
- What changed
- Landmark work leads the first screen, every project has its own gallery, and a conversation is one click away.
- Verify it yourself
- Every buyer path, page and inquiry form described here can be opened and checked on the live website today.
View the website (opens in a new tab)Judge it as their buyers do.
The Design Communications Ltd. home page, designed by SovrenOpen the website (opens in a new tab)
The result
What changed for the business.
Measured in the client's own analytics and published with their approval. Results also depend on the client's marketing and market conditions.
[The headline business result, e.g. qualified inquiries versus the previous website]
[A second measurable result, e.g. consultations requested per month]
[A third measurable result, e.g. share of inquiries from target clients]
What was at stake
Stadiums, airports and museums do not hire a fabricator on a promise. They hire one on proof they can see.
Architects, experiential designers, developers and venue owners judge a fabricator on one question: has it built something like ours, at our scale, on our schedule? A website that describes capabilities asks them to take that on trust. Most will call someone who shows it.
See the websiteWhat every buyer now gets
Each audience the firm serves, and the outcome it now experiences.
Architects & experiential designers
Confidence their design survives. Engineering precision is shown before fabrication begins, so the idea they drew is the one that gets built.
Venue owners & developers
Proof at their scale. Highmark, Gillette and SoFi stadiums appear in the first scroll, not on page six.
Brands & institutions
Comparable work, fast. Over 100 projects, from museums to hospitals, each with its own gallery.
Buyers ready to brief
One step to start. A project conversation is one click from every page, with three offices named.
The board-level view
What changed, in the terms a board uses.
Revenue, reputation, risk and reach: the four questions every board asks of a major investment, answered with evidence you can check on the website.
01Revenue
More briefs from the buyers that matter.
A “Start a Project” path from every page and a dedicated route for every audience.
Measured[Metric from the client's analytics]
02Reputation
Seen as the fabricator behind the landmarks.
Stadiums, airports and museums lead the story, with press coverage one click away.
Measured[Metric from the client's analytics]
03Risk
Fewer reasons to be ruled out.
Engineering, fabrication and installation shown as one accountable process.
Measured[Metric from the client's analytics]
04Reach
Credible to buyers in any market.
Three US offices and work in 45+ countries, readable on every screen size.
Measured[Metric from the client's analytics]
The same story, on every screen their buyers use
27-inch display2560 × 1440
15-inch laptop1440 × 932
13-inch tablet1032 × 1376
6.7-inch phone430 × 932
Shown to true relative scale: 27-inch display, 15-inch laptop, 13-inch tablet, 6.7-inch phone. Select any screen to see it full size.
What this means for your firm
The same outcome, applied to you.
Three lessons from this project that hold for any firm whose buyers decide before they call.
If your work is physical
Let buyers see it at full scale before they read a word about it.
If buyers compare you on track record
Every project you are proud of deserves its own page, not a thumbnail in a grid.
If one brief can be worth millions
Make the first conversation one click away, from every page of the site.
Verified at launch
Four scores, four business protections.
Targets agreed with leadership before design began, measured with independent tools on launch day.
Fewer prospects lost to waiting. Google speed score, target 90+.
Open to every buyer, lower ADA exposure. WCAG 2.2 accessibility.
Buyers find what they need first time. Usability score, target 80+.
Client data and reputation protected. Security grade, target A.